How to Host an Open House That Wows Buyers

Opening your home to potential buyers is an effective way to showcase your property. Done right, it can be a straightforward and impactful strategy. Here’s how we at Strike Realty recommend preparing for a successful open house.

1. Choose the Right Day and Time

Timing is everything. Most buyers are out house hunting on Sunday afternoons, so it’s the ideal time for an open house.

• Check the calendar: Avoid conflicts with major holidays, local events, or big TV broadcasts (like the Super Bowl).
• Plan for accessibility: Check for roadwork or detours near your home, and post clear directions if needed.
• Collaborate with neighbors: If other homes nearby are for sale, consider a group open house. A shared map of participating homes could draw more visitors.
• Notify your neighbors: Let them know about your event, invite them to stop by, and ask for their understanding regarding extra foot traffic.
• Follow local rules: Ensure your signage complies with local zoning laws, such as removal deadlines.

2. Spread the Word

Your open house won’t be effective if buyers don’t know about it.

Here’s how to market it:

• Add an “Open House” symbol to your Strike Realty listing.
• Use directional signs to guide visitors from main intersections to your home.
• Share the event on social media platforms like Facebook and community pages.
• Double-check that the map and directions in your listing are accurate.
• Create handouts, like listing sheets and room feature cards, to highlight your home’s best qualities.
• Prepare a sign-in sheet to collect visitor information for follow-ups.

3. Prep Your Home to Shine

Make sure your home is clean, welcoming, and memorable.

• Boost curb appeal: Plant flowers, clean windows, and fix any small outdoor issues like cracks in the sidewalk.
• Neutralize odors: Have a friend do a “sniff test” to identify and eliminate any lingering smells.
• Handle pets and kids: Arrange off-site care for them during the open house to avoid distractions.
• Deep clean: Focus on areas like closets, cabinets, windows, and appliances. A spotless home makes a strong first impression.
• Prepare for weather: Have slip-on booties available to protect floors if it’s rainy or snowy.

4. The Day Before

The final 24 hours are all about perfecting the details.

• Clean every corner of your home.
• Assemble refreshments and marketing materials like listing sheets.
• Confirm arrangements for children and pets.
• Test lighting at the time of your open house to ensure every room looks its best.
• Secure valuables and personal documents.
• Eliminate hazards like loose rugs or clutter.

5. Open House Day

When the big day arrives, focus on creating a warm and organized environment.

• Do a last-minute clean-up, ensuring countertops are spotless and toilet lids are closed.
• Set up directional signs an hour before the start time.
• Arrange snacks and handouts where they’re easily accessible.
• Turn on lights, open blinds, and create an inviting atmosphere.
• Greet every guest with a smile and a friendly introduction.

At Strike Realty, we know how important a polished open house can be. Let us help you put your home in the best light for prospective buyers. Ready to make it happen? We’re here to guide you every step of the way.